Innovation - the introduction of new ideas or methods We need to encourage innovation in industry. Upgrade - to improve something and make it more modern, especially in order to provide a better service The hotel has recently been refurbished and upgraded. Embed - to fix something firmly into a substance or solid object An operation to remove glass that was embedded in his leg. Phenomenal - very great or impressive The company has seen phenomenal growth. Penchant - a liking for, an enjoyment of, or a habit of doing something, especially something that other people might not like Her penchant for disappearing for days at a time worries her family.